This article shows you how to update the Meta Tags on any page of your website from inside your Appropriate Websites dashboard. Meta Tags tell search engines like Google what your page is about and control how your page appears in search results and when shared on social media.
How to Access Meta Tags
Step 1: Log in to your Appropriate Websites dashboard at studio.appropriatewebsites.com.au
Step 2: Click Pages under the Content section in the left hand menu
Step 3: Find the page you want to update and click Edit
Step 4: Click the Meta Tags tab at the top of the editor
The Meta Tags tab has three sub tabs: Search Engine, Structured Data, and Open Graph.
Search Engine
The Search Engine tab controls how your page appears in Google search results.
Step 1: Click the Search Engine sub tab
Step 2: Click inside the Meta Title field and enter your page title. Keep it between 50 and 60 characters for best results. The character counter on the right shows how many characters you have used
Step 3: Click inside the Meta Description field and enter a description of what the page is about. Keep it between 150 and 160 characters for best results
Step 4: Click the Keywords field and select any relevant keywords from your predefined site keywords list if needed. Keywords are not required for SEO but are useful for recording your keyword research and content planning
Step 5: The Canonical URL field shows the preferred URL for this page. Only update this if you have a specific reason to change it
Step 6: The Robots Directive is set to Index and Follow by default. Leave this as is unless you specifically want to hide this page from search engines
Step 7: Click Save Changes
Structured Data
The Structured Data tab controls the schema markup for your page which helps search engines better understand what your page is about.
Step 1: Click the Structured Data sub tab
Step 2: Select the Structured Data Type that best describes your page for example Web Page, Blog, or Article
Step 3: Enter the Name or Headline for the page
Step 4: The Canonical URL will be automatically filled in
Step 5: Enter a Description of the page
Step 6: Enter the Language in BCP47 format if needed — for example en-AU for Australian English
Step 7: Enter the Date Published and Date Modified if applicable
Step 8: Add any Image URLs relevant to the page
Step 9: The JSON-LD Preview at the bottom shows you a live preview of the structured data that will be saved. This is automatically computed when you save
Step 10: Click Save Changes
Open Graph
The Open Graph tab controls how your page looks when it is shared on social media platforms like Facebook and Twitter.
Step 1: Click the Open Graph sub tab
Step 2: Click inside the OG Title field and enter the title you want to appear when this page is shared on social media. Keep it up to 95 characters
Step 3: Click inside the OG Description field and enter a description. Keep it up to 200 characters
Step 4: Upload an OG Image by dragging and dropping your file or clicking Browse. The recommended image size is 1200 by 630 pixels. This is the image that will appear when your page is shared on social media
Step 5: Alternatively enter an OG Image URL if you have a hosted image you want to use instead of uploading one
Step 6: Select the Twitter Card Type from the dropdown. Summary with Large Image is the recommended option
Step 7: Enter your Twitter Site Handle if you have a Twitter account — for example @yourbusinessname
Step 8: Click Save Changes
Important Note
Always fill in the Search Engine tab for every page on your website. A clear Meta Title and Meta Description helps more customers find your website on Google. The Structured Data and Open Graph tabs are optional but recommended for better visibility in search results and on social media.
Frequently Asked Questions
Q1: What happens if I leave the Meta Title and Meta Description empty?
A: If these fields are left empty Google will automatically generate its own title and description from the content on the page. This is not ideal as it may not accurately represent what your page is about. Always fill in these fields manually.
Q2: What is the JSON-LD Preview?
A: The JSON-LD Preview shows you the structured data markup that will be applied to your page. It is automatically generated based on the information you enter in the Structured Data tab. You do not need to edit this directly.
Q3: What is the Robots Directive?
A: The Robots Directive tells search engines how to handle your page. Index and Follow means search engines can index this page and follow its links. Only change this setting if you specifically want to hide a page from search engines.